American satellite and broadcast service provider Dish Community has fought various authorized battles against alleged pirate streaming tools in recent years.
The enterprise filed a lawsuit from the individuals guiding TVAddons, for case in point. More not too long ago the company went right after a number of pirate streaming web pages and IPTV reseller Increase Media.
In addition to making use of very well-recognized legal options, the company is also contemplating forward. That became distinct this 7 days when we spotted a new patent application from Dish, which envisions a blockchain-centered anti-piracy process.
According to the enterprise, piracy has come to be significantly problematic. It is not just confined to focused pirate web sites but also plagues authentic platforms these kinds of as YouTube and Fb, it notes.
“The distribution of infringed content on content sharing platforms these as Fb and YouTube has developed fast,” Dish writes in its patent application.
“For instance, viewers can effortlessly locate back links to reside sporting functions, hosted on someone’s Fb account, obtain the latest episodes of their favored sequence on YouTube or Dailymotion or even be a part of groups like `mobile movies` on Telegram..,” the organization provides.
Dish writes that “millennials” and the “next generation” are increasingly turning their backs on the traditional bundle company program, opting for a lot less-highly-priced possibilities as a substitute. These less costly possibilities include things like the consumption of unlicensed content material on genuine services.
Even though most huge corporations have their have anti-piracy alternatives, these frequently have shortcomings, these as demanding rightsholders to actively look for for pirated content material. Although a number of huge outfits use hash recognition to instantly detect written content, individuals systems are usually proprietary and not freely out there.
The new patent application envisions a technological innovation that is supposed to be top-quality. When it simply cannot actually be utilized to prevent pirate sites, it proposes a blockchain-dependent anti-piracy process that legit services can use to examine regardless of whether the content is printed with authorization, or not.
“The inventors have conceived and lowered to practice a computer software and/or hardware facility that can be utilized by information owners to assert ownership of information so that copyright pleasant web-sites and providers can get action against copyright piracy effectively, proficiently and is scalable,” Dish writes.
“The facility tends to make obtainable to all articles entrepreneurs watermarking/fingerprinting technology so an identifier can be embedded in the content. The facility makes use of blockchain technological innovation to increase facts related to each individual one of a kind identifier in a database and allows an licensed user (e.g., the proprietor) to update the data by means of a blockchain transaction.”
There are several practical implementations possible, but it’s clear that Dish is in favor of a widely available system that sites and services can use to determine whether content is authorized. The watermark or fingerprint-based system should interact with a blockchain to verify ownership details.
Without a practical implementation, it’s hard to determine whether this approach will succeed or not. However, blockchain-based copyright management itself is not a new idea, as others have proposed this as well. The same is true for watermarking and fingerprinting.
It’s interesting to see that Dish is actively pursuing an alternative anti-piracy approach. Time will tell if it comes to fruition, and if so, how effective it will be. One thing’s almost guaranteed though, there will be plenty of attempts by pirates to get around it.
A copy of the patent application titled “Content anti-piracy management system and method” is available here (pdf).
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Written by David Minister
By David Minister