The Motion Picture Association of America (MPAA) is known as one of the world’s leading anti-piracy organizations.
The trade association has been around for nearly a century. After its inception, the group mostly operated from California but in today’s world that’s no longer the case.
Today the organization has tentacles in nearly every corner of the world and its offices stretch from Brazil, through Belgium, to Singapore. These overseas branches have been operating under the Motion Picture Association (MPA) brand, which the MPAA has now decided to adopt as well.
This means that going forward, all operations will take place under the MPA name, with an optional indicator of the relevant region. The head ‘branch’ formerly known as the MPAA is now MPA America.
“In the nearly 100 years since our founding, the film and television industry has rapidly grown and evolved, and the stories we tell now reach every corner of the world,” MPA Chairman and CEO Charles H. Rivkin comments on the change.
“This new, unified global brand better reflects today’s dynamic content creation industry, the multi-platform distribution models of our companies, and the worldwide audiences we all serve,” Rivkin adds.
The change comes with several new and unified logos, which can be downloaded without repercussions. The organization’s website has also changed from MPAA.org to Motionpictures.org, dropping the America mention.
While the changes to the logo and name appear minimal, the unified branding will certainly be more clear to outsiders. Previously, the MPAA and MPA names were used in tandem, even though they were operating under the same parent organization.
The name change comes at a time of change for the MPA. The organization recently added Netflix as a new member, breaking from its long tradition of backing only major Hollywood studios.
At the same time, the group has taken the lead at a new international anti-piracy outfit, the Alliance for Creativity and Entertainment (ACE), which is comprised of many international rightsholders. The new MPA branding will follow this international trend.
For TorrentFreak, the departure of the MPAA ‘name’ is significant as well. If we look through our archive we see 1,621 articles where the MPAA is referenced, making it one of the most common topics at the site. As such, we may need a few weeks to properly adjust to the new name.
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Written by David Minister
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