Samsung just secured a major victory over Smart TV rivals and Roku

Samsung just secured a major victory over Smart TV rivals and Roku


Samsung’s Tizen operating system is the most popular streaming platform in the world, the latest figures confirm. That’s a staggering victory for Samsung, especially given the sheer amount of competition in the space. Samsung’s Tizen OS has beaten the likes of Android TV, Roku, Amazon’s Fire TV OS, Apple TV, Sony Playstation, and more. Tizen OS currently powers some 12.5 percent of all internet-connected tellies worldwide.

For our money, Tizen OS is a deserved winner. The platform offers a huge variety of streaming apps, including Netflix, YouTube, and Apple TV+. It was also one of the first to support Disney+ at launch, which shows its commitment to bringing the latest video on-demand providers to its customers as soon as possible. Over the last year, Samsung has added a number of other popular services, including fitness streaming options to help those stuck inside due to the public health crisis, as well as free options to watch advert-supported movies and shows without the need to cough-up for another streaming service (I’m sure you’ve already got enough monthly subscriptions on your current account statement).

The boost to Tizen OS’s dominance is also credited to the boost in sales during the most recent financial quarter. According to market research firm Strategy Analytics, Samsung has shipped a staggering 11.8 million TVs worldwide in the last three months. That’s the best performance from the brand – or any other telly brand, for that matter.

Coupled with the 155 million Tizen OS-powered TVs already out in the wild and it’s easy to see why Samsung has such a grip on the market. Those figures represent a 23 percent rise compared to this time last year.

LG’s WebOS, Sony PlayStation, Roku TV OS, Amazon’s Fire TV OS, and Google’s Android TV are the next biggest connected platforms for TVs worldwide.

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With its vast advantage over competitors, Samsung is now looking to leverage its lead to monetise Tizen OS. The operating system, which is based on the open-source Linux and also powers a number of other gadgets from Samsung, including its popular Galaxy Watch fitness smartwatch, could begin to include more presence from advertisers. Samsung also recently launched its free streaming service, Samsung TV+, in a number of countries worldwide.

As well as Samsung Smart TVs, Samsung TV+ is also available on its range of popular smartphone, the Galaxy series.

Speaking about the latest research into Samsung’s dominance, David Watkins, Director of TV Streaming Platforms at Strategy Analytics, told Samsung-centric blog SamMobile, “By the end of this year, nearly 1.3 billion connected TV devices will be in use worldwide. Samsung’s success in smart TVs means that it will retain its leadership position for some time. The multi-way battle between Samsung, LG, Sony, Amazon, Roku, and Google will shape the way TV is viewed over the coming decade.”



Written by David Minister

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