Sky and Virgin Media have a new rival …and the best news is that it won't cost you a penny to tune-in. Media player Plex is no stranger to shaking up the market, with the firm launching a free video on-demand service late last year. And now, it's adding live channels to its no-cost offering.
Dubbed Live TV, this update brings over 80 live channels straight to your TV, phone, laptop, or tablet with all content streamed via the web. It's totally free to watch and includes access to news from Reuters, childrens shows like Toon Goggles, cooking shows on Tastemade, or sports on fubo Sports Network. There's even eSports shows from IGN TV.
Plex says its new Live TV feature will be available for Apple TV, iOS devices, Roku, Amazon Fire, Android mobile, Android TV, and web desktop, with updates for Smart TVs and gaming consoles in the works right now.
As you'd expect from Plex, you can customise the order and visibility of channels included in the Live TV feature by re-ordering, unpinning, or even hiding it using your personal settings. Along with those live TV shows there's also 14,000 (and counting) free movies, documentaries, and TV shows available to watch on Plex on-demand, so there should always be something on to fit your mood.
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You might be wondering how has Plex managed to launch such a comprehensive amount of programming without charging customers? Well, the team behind the service isn't hiding how it's achieved this feat, telling Express.co.uk that they're using limited commercial breaks to keep things free.
Some astute viewers may have noticed that Plex is also experimenting with its first on-air promos to help boost its finances. Speaking about the update, Plex said in a blog post: “Whether you’re thirsty for courtroom television, or behind the scenes of Hollywood, or stand-up comedy, romance, queer cinema, Plex has got a streaming channel for you.
“As anyone who rides with Plex knows, we are passionately committed to building you the absolute best entertainment platform on the planet, one beautiful stream at a time.”
Plex also offers a paid-subscription service called Plex Pass that unlocks some additional features, including synchronisation with mobile devices, cloud storage, metadata fetching for music, support for multiple users, parental controls, and more.
Plex isn't the first company to launch free ad-supported channel in recent months. Streaming dongle supremo Roku debuted The Roku Channel earlier this year which includes dozens of recognisable reality TV shows, movies and factual programming that's available to watch for free. Roku Channel is available on the firm's HDMI streaming sticks, as well as NOW TV and Sky boxes, consoles, smartphones and tablets.
Written by David Minister
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