Virgin Media has its eyes on 4K and is established to supply a broad-assortment of programming that is obtainable to look at in the finest resolution attainable.
Past week the Television provider announced it was launching a new new channel that will display just about every programme in 4K.
The Virgin Television Extremely High definition channel will contain a array of special information in the type of documentaries, reside tunes live shows and dramas.
The firm's newest channel will be offered to Virgin Tv set Complete Household and VIP customers with a V6 established-leading box tomorrow, Monday September 17.
Forward of the launch Virgin Media’s Chief Digital Leisure Officer, David Bouchier, said: “With the launch of Virgin Television Ultra High definition we’re giving our buyers the final entertainment viewing experience with must-see shows in unbelievable, crystal-distinct photo good quality.
“From epic dramas and breathtaking documentaries to the front row emotion of a rock concert, our prospects will get nearer to the action than ever just before – with 4 moments the photo good quality of High definition. It actually is the upcoming best detail to remaining there.
“We’ve revealed some of this year’s biggest sporting functions in Ultra Hd, these kinds of as the Champions League and Wimbledon finals and we’re now providing enjoyment the Ultra High definition cure.
“It is all element of our ongoing investment to give our shoppers the most effective way to watch the finest Tv.”
Although the channel is best considered in lush 4K, the Virgin Tv set Extremely Hd channel will nonetheless be accessible to any Virgin Tv Total House and VIP customers that have a reduce-resolution television.
And the agency is touting the sequence Commence Up that attributes Martin Freeman in addition to Household of Playing cards as persuasive factors to tune in.
The former of which will be broadcast for the 1st time on British isles tv when Virgin Tv Extremely High definition launches.
Other to start with-time arrivals involve Shut Eye that casts Isabella Rosselini and The Artwork of More.
Virgin Television set Ultra High definition will be broadcast on channel 999.
It will run from primary-time right until the early hours of the future early morning.
Nevertheless, it will go reside at 8.20pm on its launch night time tomorrow.
Information optimised for 4K viewing has grown exponentially as televisions touting the incredibly-substantial resolution have become far more economical.
And Britons are currently being treated to a range of crisp programming with Sky lately saying a host of new material is arriving in 4K.
Written by David Minister