BitTorrent Inc. Changed Its Name to Rainberry

BitTorrent Inc. Changed Its Name to Rainberry


BitTorrent is without the need of a question one of the additional recognizable technological innovation brands of the century. It, hence, comes a surprise that BitTorrent Inc. has altered its name to Rainberry. According to the corporation, it's strictly a “company final decision,” but a more thorough commitment is missing.

Started by BitTorrent inventor Bram Cohen, BitTorrent Inc. is ideal known for its torrent client uTorrent, from which it built thousands and thousands around the yrs.

In contrast to most file-sharing startups the enterprise was very well funded from the start. Undertaking cash business Accel was one particular of the early buyers, in a fund that also involved Fb and Dropbox.

However, over the earlier 10 years, BitTorrent Inc. did not transform into a multi-billion dollar enterprise. The business tried using different new goods, solutions, and business versions, but none surpassed the early achievement it experienced with uTorrent.

In recent many years points received even worse. The firm was practically destroyed because of to questionable management techniques, according to Cohen. However, it appears that the waters have calmed down now beneath new leadership.

As an alternative of reinventing the wheel, the enterprise vowed to refocus its endeavours on what has verified to work, uTorrent. A new browser-primarily based model of the preferred customer was produced lately, and that seems to be 1 of the major focuses likely forward.

There is a thing clean however – BitTorrent Inc. has a new identify. While it has not been published wherever, the company previously recognised as BitTorrent Inc. is now Rainberry Inc.

“Rainberry Inc is the official name of the organization it was altered appropriate close to the start of 2017,” Rainberry’s Main Merchandise Officer Jordy Berson informs TorrentFreak. He stresses that it is purely a company selection and that none of the existing solution makes will improve.

“The ideal way to most likely assume of it is that it is not compared with how Alphabet Inc is the official title of the enterprise most individuals know as Google,” Berson adds.

It is not unheard of for firms to adjust their identify, but it continues to be a little bit of a mystery what the motivation was right here. There have to be a great purpose why Rainberry is preferred about BitTorrent, primarily considering that the latter is a manufacturer that hundreds of thousands of individuals know.

Though BitTorrent Rainberry Inc. doesn’t owe the community a entire rationalization, it’s noteworthy how the title alter was kept underneath the radar.

Rainberry has no corporate website and is not talked about on the formal BitTorrent.com or uTorrent.com internet websites, for example. In addition, all Rainberry personnel still list BitTorrent Inc. as their employer though Rainberry does not seem to even exist on Linkedin.

The Rainberry name is very one of a kind as well. A fast Google look for only delivers up a number of mentions. This incorporates a work listing for “Rainberry Inc f/k/a BitTorrent Inc” but also a company named “Rainberry Acquisition” that was shaped two months in the past, coincidentally in San Francisco as well…

Written by David Minister

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