EE just renamed the TV packages again. Same living room. Different labels. If you only glance at the bill and think “Entertainment still means what it meant in August,” you’re about to argue with customer service for no good reason.
On 3 September 2026, BT and EE refreshed the EE TV lineup. ISPreview walked the rename first. I’ve cross-checked that against EE’s live TV pages so the map is usable tonight, not just a press-release paraphrase.
Short version: there is a new base Entertainment, the old Entertainment is now Entertainment Plus, Big Entertainment is gone for new customers, Sport plans pick up HD, and Disney+ shows up on the box as an app. Not the same as “Disney+ is free in the package.”
Entertainment vs Entertainment Plus
This is the bit that will trip people up.
- Entertainment Plus is basically the old base Entertainment with a new badge. Typical stack for that tier: NOW Entertainment & HBO Max (Basic with Ads), Netflix Standard with Ads, free-to-air / Freely-style live TV on the box.
- Entertainment (the new base name) is the thinner plan. Same general living-room idea, but without HBO Max in the package story ISPreview reported.
- Hardware split matters: the thinner Entertainment plan is tied to EE TV Box Edge (no PVR). Entertainment Plus, Sport, Sport Plus and Full Works sit with TV Box Pro (PVR).
If your email suddenly says Entertainment Plus and your bill barely moved, you probably got a rename, not a surprise upgrade. If you’re shopping fresh and only want Netflix-plus-NOW vibes without Max, read the card twice before you click.
Big Entertainment is off new sale
The old Big Entertainment plan (Entertainment stack plus NOW Cinema / Sky movie channels) is being withdrawn from new sale. Existing customers keep what they’ve got until they change it. New buyers who want cinema add NOW Cinema as an extra instead of hunting a dead package name.
Annoying if you liked the tidy bundle label. Not the end of the catalogue. Just a different shopping path.
Sport and Sport Plus: HD is the real upgrade
- Big Sport is renamed Sport Plus.
- Base Sport still centres on TNT Sports, now with HD called out.
- Sport Plus still adds NOW Sports (Sky Sports channels) and NOW Boost (Full HD streaming, better sound, extra simultaneous devices) on top of that Sport core.
- Full Works remains the kitchen-sink option: Entertainment & HBO Max, Netflix Standard, NOW Cinema, TNT Sports, NOW Sports, Boost.
If you were stuck on SD TNT Sports on the EE box and you live for midweek Champions League, the HD line is the change that actually affects the sofa. The rename is just the wrapping paper.
What the live EE page is pushing today
EE’s public TV page (checked live for this piece) is waving Entertainment for £10 a month for 24 months, with Entertainment Plus as an +£8 a month upgrade on that intro pitch, plus Full Fibre 150 waved at £25.99 on the same shop window. The package cards on that page show Entertainment with Netflix + NOW Entertainment, and Plus with Netflix + NOW Entertainment & HBO Max. Intro marketing moves. Postcode checker and small print win every argument.
Also on that page, and easy to misread:
- Disney+ is available as an app on EE TV boxes alongside Netflix, HBO Max, Prime Video, YouTube and friends. App availability is not the same as “included in Entertainment.”
- Apple TV can be added as an extra (EE has been running a free trial window, then a paid monthly rate).
- Extra room box: EE TV Box Edge add-on pricing is listed on the same shop page. Confirm before you promise the kids a second screen.
Re-check ee.co.uk/broadband/tv and your own My EE / BT account before you tell anyone a number is locked for 24 months.
How this sits next to NOW, Sky and Vodafone TV
EE TV is a broadband-plus-box stack. NOW Savers are the flexible add-on route when you don’t want another set-top. I checked those live the same week: NOW UK deals for September 2026.
If you’re on Sky Glass or Stream and care about the mobile app side, the Sky Go Glass/Stream Full HD update is the other half of that fight. And if you’re waiting on the autumn telco boxes, the Vodafone TV Netflix / Max / Freely brief is the October rival.
Different compromises. Same bill anxiety.
Five-minute check before you moan at support
- Open My EE / BT and write down the exact package name showing today. Entertainment and Entertainment Plus are not interchangeable nicknames.
- Note which box you have: Edge vs Pro. That locks which plans you’re even allowed to buy.
- Confirm whether HBO Max Basic with Ads still appears under NOW Entertainment & HBO Max (or as a linked Max app). EE’s own help page still explains linking Max for customers on the Entertainment / Big Entertainment / Full Works style stack.
- Open the EE TV apps row and check Disney+ is installed if you want it. Sign in with your own Disney account unless EE explicitly shows it as included for your plan.
- If you care about cinema channels, look for NOW Cinema as an add-on now that Big Entertainment is off new sale.
No sideloading. No “working codes.” Players and apps are tools. Keep the catalogue legal.
EE didn’t invent a new TV universe on 3 September. They shuffled the nameplates, pulled Big Entertainment from the new-sale shelf, and finally talked HD on the Sport tiers. Read the label on your account once. Then decide whether Plus, Sport Plus, Full Works, or a plain NOW Saver is the less painful bill.
Also useful: Google TV players that run the apps mentioned here.
- Google TV Streamer 4K: a simple Google TV box with Ethernet and the full Play Store. Amazon UK | Amazon US | Amazon DE | Amazon FR | Amazon IT
- Xiaomi TV Box S (3rd Gen): a cheaper Google TV box with Wi-Fi 6 and 32GB storage. Amazon UK | Amazon US | Amazon DE | Amazon FR | Amazon IT
Best IPTV boxes to buy
These are certified Android TV / Google TV media boxes and sticks that can run players and licensed apps from Google Play. They are not pirate hardware. They do not come with channels or playlists. I am not claiming I personally lab-tested every SKU this month.
Buy one of these when: Fire TV sideload is a hassle on your model, you want Play Store apps on a proper TV OS, or you want a dedicated player shell behind the sofa. No Fire TV device is on this shortlist.
- NVIDIA SHIELD TV Pro: the premium pick, a certified Android TV player with AI upscaling, Dolby Vision/Atmos and Gigabit Ethernet for the main living-room telly. Amazon UK | Amazon US | Amazon DE | Amazon FR | Amazon IT
- Google TV Streamer 4K: solid Google TV living-room default with Ethernet, 32GB storage and Dolby Vision/Atmos. Amazon UK | Amazon US | Amazon DE | Amazon FR | Amazon IT
- Xiaomi TV Box S (3rd Gen): Google TV box with 32GB storage, Wi-Fi 6 and Dolby Vision/Atmos, the cheaper box route than the Streamer. Amazon UK | Amazon US | Amazon DE | Amazon FR | Amazon IT
- Xiaomi TV Stick 4K (2nd Gen): budget Google TV stick with Wi-Fi 6 and Dolby Vision/Atmos when you want HDMI-simple, not a full box. Amazon UK | Amazon US | Amazon DE | Amazon FR | Amazon IT
- Strong LEAP-NOVA: Google TV certified 4K stick on Android 14 with 32GB storage, Wi-Fi 6 and Dolby Vision, for a second telly. Amazon DE | Amazon FR | Amazon IT
- MECOOL MEon1: Google TV certified 4K box with AI upscaling and 32GB storage for a dedicated player behind the sofa. Amazon UK
Still shopping for a Fire TV device? Fine for Prime Video and the Appstore universe. Not the shortlist above. And none of these boxes magically make unlicensed streams legal.
