How to Make Money from TikTok, YouTube, Instagram & Facebook Videos
Key Takeaways
Platform Comparison
TikTok
CPM: $0.50-$2.50
Top Earners: $5M+/year
Best For: Short-form, trends
YouTube
CPM: $3-$10
Top Earners: $30M+/year
Best For: Long-form, evergreen
CPM: $2-$8
Top Earners: $10M+/year
Best For: Visual storytelling
CPM: $1-$5
Top Earners: $5M+/year
Best For: Local audiences
Monetization Strategies
1. TikTok
- Join TikTok Creator Fund ($0.02-$0.04 per 1k views)
- LIVE gifts from followers
- Brand deals (avg. $100-$1,000 per post)
2. YouTube
- AdSense revenue ($3-$10 CPM)
- Channel memberships ($4.99/month)
- Super Chats & merchandise
3. Instagram
- Sponsored posts ($500-$5,000 per post)
- Affiliate marketing (5-20% commissions)
- IG Shopping for product sales
4. Facebook
- In-stream ads ($1-$5 CPM)
- Fan subscriptions ($4.99-$9.99/month)
- Local business promotions
Which Platform is Best?
| Platform | Pros | Cons |
|---|---|---|
| TikTok | Viral potential, young audience | Low CPM, algorithm changes |
| YouTube | High earnings, evergreen content | Requires 1k subs & 4k watch hours |
| Strong influencer market | Declining organic reach | |
| Local audience targeting | Older demographic |
Pro Tips for Success
- Diversify: Post on 2-3 platforms
- Repurpose: Turn TikTok videos into YouTube Shorts
- Engage: Reply to comments & DMs
- Analyze: Use platform insights
Image placeholders should be replaced with royalty-free icons or platform logos. Data from Influencer Marketing Hub & platform reports.