Amazon to Discontinue Appstore Support for Android Devices
Amazon has announced that it will discontinue support for its Appstore on Android devices effective August 20, 2025. This decision marks a significant shift in Amazon's digital distribution strategy, affecting both developers and users who have relied on the platform as an alternative to the Google Play Store.
Key Dates and Changes
- February 20, 2025: Developers can no longer submit new apps targeting Android devices. However, updates to existing apps will be accepted until the discontinuation date.
- August 20, 2025: The Amazon Appstore will cease operations on Android devices. Apps downloaded from the Appstore may continue to function but will no longer receive updates, and their operation is not guaranteed.
Impact on Amazon Coins Program
Alongside the Appstore closure, Amazon is also discontinuing its Amazon Coins program:
- February 20, 2025: Purchase of new Amazon Coins is no longer available.
- August 20, 2025: Existing Amazon Coins balances will be eligible for refunds. Detailed refund information will be provided closer to this date.
Continued Support for Amazon Devices
Despite the shutdown on third-party Android devices, the Amazon Appstore will remain operational on Amazon's own hardware, including Fire TV and Fire Tablet devices, where it serves as the default app marketplace.
Context and Implications
This move comes as Amazon's Appstore has faced challenges competing with Google's dominant Play Store. The Appstore's limited adoption and the availability of most apps on Google Play have contributed to this decision. Additionally, Microsoft plans to cease support for Amazon's Appstore on Windows starting March 5, 2025, further influencing Amazon's strategic direction.
Users and developers are encouraged to transition to alternative platforms and marketplaces to ensure continued access to apps and services. Amazon has committed to assisting developers during this transition and will provide further support as needed.